Email marketing is a digital marketing strategy that involves sending promotional or informational messages to a targeted list of subscribers via email. The goal of email marketing is to build and maintain relationships with customers, prospects, or subscribers by providing them with relevant and valuable content, offers, or updates.
Email marketing campaigns can range from simple newsletters to complex automated workflows that use advanced segmentation, personalization, and triggered emails based on user behavior or preferences. Some common types of email marketing messages include promotional emails, newsletters, welcome emails, abandoned cart emails, product updates, event invitations, and customer feedback requests.
Email marketing can be a highly effective way to reach a large audience, increase engagement, and drive sales or conversions. However, it requires a well-planned strategy, a quality email list, engaging content, and compliance with anti-spam laws and regulations.
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