Search Engine Optimization (SEO) is the process of optimizing a website or web page to rank higher in search engine results pages (SERPs) for specific keywords or phrases. The goal of SEO is to increase the visibility and traffic of a website by improving its ranking on search engines like Google, Bing, and Yahoo.
SEO involves a combination of technical and creative techniques that can be broadly categorized into on-page SEO and off-page SEO. On-page SEO includes optimizing content, structure, and code on the website to make it more easily understood by search engines. This includes keyword research, content creation, meta tags, internal linking, and other on-page factors.
Off-page SEO, on the other hand, refers to activities that take place outside the website to improve its visibility and reputation. This includes link building, social media marketing, influencer outreach, and other off-page factors that can influence the website's authority and relevance.
SEO requires a deep understanding of how search engines work, as well as a continuous effort to stay up-to-date with the latest search engine algorithms and trends. Effective SEO can lead to higher search engine rankings, increased traffic, and improved user engagement, which can ultimately help businesses to grow their online presence and revenue.
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